
Aisra Shervani
As Vice President of Performance Marketing at Caring, Aisra Shervani leads the strategic direction and execution of the company’s performance marketing initiatives, with a focus on driving growth through paid media, partnerships, and SEO. With over 20 years of experience in e-commerce and marketing, Aisra is known for delivering impactful results through innovative, data-driven strategies and a collaborative approach.
Before joining Caring, Aisra served as Vice President of Digital Commerce at Monotype, where she led a large team and developed strategies that significantly enhanced revenue, traffic, and customer engagement. With deep expertise in SEO, performance marketing, and customer lifecycle optimization, she has successfully scaled affiliate programs, improved conversion rates, and fostered collaboration with product and engineering teams to achieve measurable business outcomes.
Aisra is deeply sensitive to the needs of seniors, drawing from her personal experience with her grandmother who requires memory care. This perspective fuels her passion for aligning marketing efforts with Caring’s mission to support seniors and their families.
Aisra lives in Quincy, MA, with her spouse and twin children.