Founded in 2007
Help us improve the lives of seniors
We’ve helped millions of seniors and families select the right senior care products and services for their loved ones while also saving time and money. We want caregivers to feel less alone and less stressed when navigating the world of difficult senior care decisions.
Many of our employees have had personal experience with caregiving and are passionate about making this mission a reality.
What we offer seniors and their families
Relevant information and support for Seniors and Caregivers
We offer comprehensive senior living and senior care directories with information about independent living, assisted living, memory care, in-home care, skilled nursing, and other senior care services (as well as how to pay for these options).
Industry-leading reviews program
We host hundreds of thousands of consumer reviews to help families research and select senior living communities and in-home care agencies.
We provide referrals from expert Family Advisors help to match specific service and product providers to families’ needs, budgets and preferences.
Our trustworthy, nationwide team of Family Advisors and senior care professionals, who are among the most highly trained, highly skilled, and knowledgeable experts in senior care.