Founded in 2007
Help us improve the lives of seniors
We’ve helped millions of seniors and families select the right senior care products and services for their loved ones while also saving time and money. We want caregivers to feel less alone and less stressed when navigating the world of difficult senior care decisions.
Many of our employees have had personal experience with caregiving and are passionate about making this mission a reality.
What we offer seniors and their families
We ensure the quality of our customer’s experience by combining rigorous data-driven thinking, the latest technology, and a real concern for seniors and caregivers. It is with high integrity and empathy that we provide all of these services at no charge to seniors and their families.
Relevant information and support for Seniors and Caregivers
We offer comprehensive senior living and senior care directories with information about independent living, assisted living, memory care, in-home care, skilled nursing, and other senior care services (as well as how to pay for these options).
Industry-leading reviews program
We host hundreds of thousands of consumer reviews to help families research and select senior living communities and in-home care agencies.
Customized Referrals
We provide referrals from expert Family Advisors help to match specific service and product providers to families’ needs, budgets and preferences.
Trusted Experts
Our trustworthy, nationwide team of Family Advisors and senior care professionals, who are among the most highly trained, highly skilled, and knowledgeable experts in senior care.
Join our team!
We’re hiring! Learn more and find a position that’s right for you.