Cindy Starr

Cindy Starr joined Caring in October 2024 as Chief Growth Officer. In this role, Cindy leads marketing, sales, operations and business development while also focusing on how we continue to evolve and improve support for our care seekers and provider partners.

Cindy has spent her career helping brands drive profitable growth by advancing their marketing and product strategies, creating customer-focused experiences and increasing operational productivity. Most recently, she served as the Chief Marketing Officer at Penn Foster where she was responsible for bringing new learners to the company’s portfolio of schools.

Prior to joining Penn Foster, Cindy was Senior Vice President of Global Marketing for Vistaprint where she led consistent performance growth across North America, Europe and Australia. Before Vistaprint, she was CMO of Smart Destinations, a travel e-commerce company. Cindy previously spent 10 years in key leadership roles for digital agencies working with clients that included Comcast, Liberty Mutual, The Home Depot, HP and The Make-A-Wish Foundation. Cindy serves on the advisory boards of Measured, an incrementality measurement platform for paid media, and Piction Health, a virtual-first dermatology clinic offering immediate lower-cost care supported by AI. Cindy received her BA from the University of Pennsylvania and her MBA from New York University’s Stern School of Business.

With her parents and grandparents, Cindy has experienced the challenges in finding senior living and in-home care solutions that worked for her loved ones. She is committed to making sure that Caring is a resource that can help others in that process.