Senior Associate, Paid Media 

Caring is seeking a Senior Associate, Paid Media to support our digital marketing growth. Reporting to the Director of Digital Marketing, the Senior Associate will be responsible for the optimization and growth of our Paid Media campaigns with the opportunity to expand into additional marketing channels in the future. Responsibilities include aligning short term initiatives with long term channel strategy, data analysis and reporting, performing and monitoring tests, identifying growth opportunities, and day-to-day account execution. This position is based in Charlotte, North Carolina.

The Company and Our Mission:

Caring.com is a leading online resource for seniors and their loved ones seeking information and access to senior living and care. We apply cutting-edge technology to our mission: to help as many seniors and their caregivers as possible through empathetic, expert guidance. 

We take pride in helping the 45 million caregivers across the U.S. find help for their aging family members. Our offerings include a robust directory of providers, one-on-one support from our expert Family Advisors, helpful content, and authentic reviews from seniors and their families. We are an agile team that succeeds by marrying rigorous, data-driven thinking with real empathy for users and the quality of their experience. 

We’re a vibrant group of highly talented, results-oriented types who want to use our time and skills to make an impact — all while enjoying a fun, friendly, and supportive work environment. We hope you’ll consider joining us.

 As a Senior Associate, you will:

• Manage and allocate a 7-figure monthly paid media budget to maximize business profitability, ensuring strategic alignment with company-wide financial goals.
• Conduct deep-dive analyses to unearth robust opportunities for optimization within our Paid Media portfolio. Leverage advanced analytical techniques to predict trends and model future outcomes.
• Lead the presentation of analytical findings and strategic insights to internal business teams, providing actionable recommendations and guiding strategic decisions.
• Act as a senior point of contact for the marketing team, fostering a collaborative environment to disseminate learnings and refine best practices across departments.
• Spearhead the testing and refinement of paid media elements including copy, landing pages, bidding strategies, and targeting methods. Drive continual improvements in efficiency and profitability through innovative approaches.
• Use cutting-edge AI and data science tools to enhance account management and program efficiencies, setting benchmarks in the industry for technological adoption in paid media strategies.
• Provide mentorship and guidance to junior team members, fostering a culture of learning and professional growth within the team. Lead by example in developing their strategic thinking and technical skills in paid media management.

Our ideal Senior Associate will have:

• 2-5 years of professional experience managing Paid Media accounts, including 2+ years in Paid Search
• Experience using BI tools (such as Looker, Power BI, or Tableau) and comfort with using Google Analytics or other tools to understand post-click performance.
• Comfort with the entire Microsoft Office Suite and Google Docs Suite, with particular proficiency in Excel and Google Sheets
• A data-driven mindset, with attention to detail and an analytical approach to account optimization and strategic problem solving.  
• Strong prioritization skills, with the ability to identify and act on the most impactful opportunities, planning their work weeks out to accomplish larger team goals and understanding how it influences the P&L of their department.
• Strong written and verbal communication, collaboration, and presentation skills, consistently and proactively communicating with coworkers.
• High level of autonomy and self-motivation, with the ability to take real ownership of strategy and tactics
• Ability to attend collaboration sessions in the Charlotte office at least once a week

What we can offer you: 

• Flexible hours and Paid Time Off policy
• Paid caregiver and volunteer days as well as winter break
• Competitive benefits package – Medical, Dental, Vision, HSA, Life, Disability, Pet insurance, Personal Financial Planning, Enhanced EAP, and 401(k) Employer Match
• Continuing education support
• Hybrid work schedule: Ability to work from home and in-office
• Direct relationships with the executive leadership team
• Fun work environment including social happy hours, team outings, and virtual events

Caring LLC is an Equal Opportunity Employer.

Diversity, Equality, and Inclusion at Caring.com

Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, gender, age, religion, sexual orientation, experience, and background. We find that this diversity and openness ensures that all our associates have equal access to opportunities and resources to contribute fully to the organization’s success, and it fuels innovation, improves strategic thinking, and cultivates leadership.