Director of Paid Media

The Director of Paid Media is a strategic and analytical leader who will oversee and optimize Caring.com’s paid media initiatives. This role will be responsible for setting the overall paid media strategy, managing a multimillion-dollar budget across search and social, leading a team of paid media professionals, and driving continuous improvement in campaign performance and ROI. The ideal candidate will have a deep understanding of the paid search and paid social landscape and platforms, strong analytical skills, and a proven track record of success in managing large-scale paid media campaigns.

The Company and Our Mission:

Caring.com is a leading online resource for seniors and their loved ones seeking information and access to senior living and care. We apply cutting-edge technology to our mission: to help as many seniors and their caregivers as possible through empathetic, expert guidance. 

We take pride in helping the 45 million caregivers across the U.S. find help for their aging family members. Our offerings include a robust directory of providers, one-on-one support from our expert Family Advisors, helpful content, and authentic reviews from seniors and their families. We are an agile team that succeeds by marrying rigorous, data-driven thinking with real empathy for users and the quality of their experience. 

Don’t think that all this talk about aging keeps us from having a good time. We’re a vibrant group of highly talented, results-oriented types who want to use our time and skills to make an impact — all while enjoying a fun, friendly and supportive work environment. We hope you’ll consider joining us.  

As Director of Paid Media, you will: 

Provide Strategic Leadership

Execute and Optimize Marketing Campaigns

Analyze and Report on Performance Insights

Lead a Team Effectively

Qualifications

Skills:

Bonus Points:

What we can offer you:

Caring LLC is an Equal Opportunity Employer.

Diversity, Equality, and Inclusion at Caring.com

Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, gender, age, religion, sexual orientation, experience, and background. We find that this diversity and openness ensures that all our associates have equal access to opportunities and resources to contribute fully to the organization’s success, and it fuels innovation, improves strategic thinking, and cultivates leadership.